Found one of these today in store at Lowes for $20. All they had was the 6LN long nose model. If they'd taken the time and money it cost them to produce the commercial and instead used it in development of the tool, I think we'd have a good tool. The bottom jaw was loose (went from side to side easily), the screwdriver really didn't stay open, and positioning the blade to open on the pliers end was a stupid decision. Also, despite being new and sealed, I had a rust spot on the blade and rust on the screwdriver bit.
I wished they'd copied the original model they had in the '90s.
Leatherman, Victorinox and Gerber do not advertise as they know their stuff's good enough to the point advertising is done by word of mouth by owners.