"Hardcore off-road enthusiasts have been asking for a vehicle like this for years, no frills and set-up for a choice of diesel or V8 power and built with extra heavy-duty components," company CEO Dave Harriton said in a press release. "It's certainly not for everyone, but that's all part of the appeal."Hardcore off-road enthusiasts will find a lot to love in the J8. The axles are heavy-duty Danas, the brakes are from a Dodge Ram and the frame is stout enough to handle a 2,500-pound payload. Or it'll tow 3,500 pounds.You've got two options under the hood - a 2.8-liter diesel rated at 174 horsepower and 339 pound-feet of torque or a 5.7-liter Hemi V8 producing 330 horsepower and 375 pound-feet.