Field & Stream ad

J-sews · **on:** June 19, 2007, 03:13:56 AM

There doesn't seem to be many multitool advertisements in magazines any more. Not sure why? I was surprised to see this one for the Gerber Freehand in a recent copy of Field & Stream magazine.

prime77 · **Reply #1 on:** June 19, 2007, 07:06:42 AM

LM has a full page ad in this months Popular Mechanics for the Charge AL that has the new look of their website.

J-sews · **Reply #2 on:** June 19, 2007, 12:04:21 PM

Quote from: prime77 on June 19, 2007, 07:06:42 AM

LM has a full page ad in this months Popular Mechanics for the Charge AL that has the new look of their website.

Cool! I'll have to check that one out. Any way you can post a scan of it?

665ae · **Reply #3 on:** June 19, 2007, 04:51:37 PM

I'm refusing to comment on that Gerber ad because of the truck pictured... that would never happen...

J-sews · **Reply #4 on:** June 20, 2007, 01:59:32 AM

Note to everyone else: Guess which Multitool.org member works for Dodge?

prime77 · **Reply #5 on:** June 20, 2007, 08:09:27 AM

Cool! I'll have to check that one out. Any way you can post a scan of it? [/quote]
I wish I could but I don't have a scanner

J-sews · **Reply #6 on:** June 20, 2007, 12:55:56 PM

Here's a Buck X-tract advertisement that I found in Outdoor Life magazine. (No broken Dodge vehicles pictured, so I'm sure Mike will like it better!)

prime77 · **Reply #7 on:** June 22, 2007, 03:06:27 AM

This is the LM ad in this months Popular Mechanics I was talking about

J-sews · **Reply #8 on:** June 22, 2007, 03:25:17 AM

Quote from: prime77 on June 22, 2007, 03:06:27 AM

This is the LM ad in this months Popular Mechanics I was talking about

Thanks prime!

Ummm....and as a consumer, would that ad incline you to rush right out and buy a new Charge AL?

Spoonrobot · **Reply #9 on:** June 22, 2007, 08:02:27 AM

Thanks for the scans guys. I don't read many magazines anymore, I'm currently trapped in a never-ending spiral of reading all the comic books and trade paperbacks my mother never let me buy when I was a kid. It's good to see some of the marketing ideas floating around nowadays.

I have some old Popular Science/Mechanics and Outdoor magazines I'll leaf through this weekend to see what I can find too.

David Bowen · **Reply #10 on:** June 22, 2007, 09:30:11 PM

I love it, these new ads have attitude, it's kinda cool. If tools could talk, what would they say?

David

665ae · **Reply #11 on:** June 23, 2007, 03:11:24 AM

Quote from: DavidBinGA on June 22, 2007, 09:30:11 PM

If tools could talk, what would they say?

Stop playing with me!!!

J-sews · **Reply #12 on:** June 23, 2007, 03:54:10 AM

Quote from: DavidBinGA on June 22, 2007, 09:30:11 PM

If tools could talk, what would they say?

"No no, not the nylon sheath! I feel so much better in leather..."

665ae · **Reply #13 on:** June 23, 2007, 03:57:18 AM

Quote from: J-sews on June 23, 2007, 03:54:10 AM

Quote from: DavidBinGA on June 22, 2007, 09:30:11 PM
If tools could talk, what would they say?

"No no, not the nylon sheath! I feel so much better in leather..."

Hahaha... I've thought of about 4 more things my multitools would say, but they all get progressively more perverted and disgusting...

J-sews · **Reply #14 on:** June 23, 2007, 04:49:08 AM

Quote from: 665ae on June 23, 2007, 03:57:18 AM

Hahaha... I've thought of about 4 more things my multitools would say, but they all get progressively more perverted and disgusting...

Hehe, I knew I could count on you! Meet you over in the Spam forum, we can compare filthy multitool phrases over there!

prime77 · **Reply #15 on:** June 26, 2007, 01:41:14 AM

I found these in Outdoor Life today

J-sews · **Reply #16 on:** June 26, 2007, 02:26:42 AM

Cool! I get Outdoor Life second hand, after my dad is finished reading them. I'll have to check those ads out when we do our monthly magazine swap next week.

J-sews · **Reply #17 on:** June 26, 2007, 02:33:38 AM

Has anyone else noticed that both Leatherman and CRKT are using the same "talking multitools" style of advertising campaign? Makes a person wonder if they both hired the same ad agency, or if there might be a little corporate espionage going on?

Grant Lamontagne · **Reply #18 on:** June 26, 2007, 03:46:12 AM

There seems to be a lot of personification in the media these days. Perhaps they were developed independently by nearsighted ad companies that thought they were both being trendy? Of course by the time they both launched they both had too much money into it to scrub the idea...

Def

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