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So was MacGyver a product placement strategy?

Gee.B · 11 · 3555
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fr Offline Gee.B

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So was MacGyver a product placement strategy?
on: August 18, 2016, 01:42:18 PM
So I have to ask : do we actually know if Victorinox partly financed the production of the MacGyver tv show for product placement ?

Is there reasons to believe they did or did not?

I heard the show did boost their SAK sales but can't find anything on the subject

</Gee via Tapatalk>


us Offline SAK Guy

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Re: So was MacGyver a product placement strategy?
Reply #1 on: August 18, 2016, 02:36:25 PM
:facepalm:
- Robert




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fr Offline Gee.B

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Re: So was MacGyver a product placement strategy?
Reply #2 on: August 18, 2016, 03:04:29 PM
... which means ?...

us Offline SAK Guy

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Re: So was MacGyver a product placement strategy?
Reply #3 on: August 18, 2016, 05:42:21 PM
Quote from: Gee.B on August 18, 2016, 03:04:29 PM
... which means ?...

I hadn't had enough coffee yet.
- Robert




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"It's sad that governments are chiefed by the double tongues." - Ten Bears
Merit Badges Start a new thread showing photos of your outdoor cooking Start a new thread demonstrating paracord knot tying Start a new thread and post a photo of a flashlight as part of your EDC Must put something in order and provide link to the post. Start a new thread with a photo of custom or non standard SAK scales in your collection Start a new thread and post a picture of fire making kit or fire with a multitool Must start new thread with photos of multitools (Magazine/Catalogue type photos) Must buy something on EDCSource Participate in a challenge by carrying  a GEC knife and post a photo of it  for thirty (30) consecutive days. Start a new thread with photos of at least 8 different 130mm models in your collection Must start a thread with a photo of your birth year SAK Start a new thread with photos of at least 12 different 111mm models in your collection Start a new thread with photos of your titanium gear with a multitool or sak Start a new thread with photos of your Mora knives in use Start a new thread and post a photo of a traditional folder for thirty (30) consecutive days. Post your pocket dump photos then challenge two more members who must post their pocket dump photos within 24hrs for you to get the badge. Start a thread with photos of at least twelve different colored ALOX models in your collection Start a new thread with photos of your astronomy gear with a multitool

us Offline Rich S

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Re: So was MacGyver a product placement strategy?
Reply #4 on: August 18, 2016, 05:47:58 PM
I don't know about the old MacGyver series, but I suspect there was some product placement. The new series better have SAKs in it or I'm not watching!
Rich
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us Offline SAK Guy

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Re: So was MacGyver a product placement strategy?
Reply #5 on: August 18, 2016, 05:59:02 PM
Quote from: Rich S on August 18, 2016, 05:47:58 PM
I don't know about the old MacGyver series, but I suspect there was some product placement. The new series better have SAKs in it or I'm not watching!
Rich

He has one in the new behind the scenes promo. He says "I've got the jacket and the  Swiss Army Knife, I guess I'm McGyver , right?" or something close. It just ran on the TV as I was typing.  He's holding a Tinker or Spartan and then uses it in the wheel bay of a jet to cut some wires.

- Robert




Quo Fata Ferunt
"It's sad that governments are chiefed by the double tongues." - Ten Bears
Merit Badges Start a new thread showing photos of your outdoor cooking Start a new thread demonstrating paracord knot tying Start a new thread and post a photo of a flashlight as part of your EDC Must put something in order and provide link to the post. Start a new thread with a photo of custom or non standard SAK scales in your collection Start a new thread and post a picture of fire making kit or fire with a multitool Must start new thread with photos of multitools (Magazine/Catalogue type photos) Must buy something on EDCSource Participate in a challenge by carrying  a GEC knife and post a photo of it  for thirty (30) consecutive days. Start a new thread with photos of at least 8 different 130mm models in your collection Must start a thread with a photo of your birth year SAK Start a new thread with photos of at least 12 different 111mm models in your collection Start a new thread with photos of your titanium gear with a multitool or sak Start a new thread with photos of your Mora knives in use Start a new thread and post a photo of a traditional folder for thirty (30) consecutive days. Post your pocket dump photos then challenge two more members who must post their pocket dump photos within 24hrs for you to get the badge. Start a thread with photos of at least twelve different colored ALOX models in your collection Start a new thread with photos of your astronomy gear with a multitool

fr Offline Gee.B

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Re: So was MacGyver a product placement strategy?
Reply #6 on: August 18, 2016, 08:15:02 PM
I'm wondering where I can find information on SAK sales boost in the 1980s as MacGyver was broadcast in many countries

I know 9/11 drastically affected their sales but I'm wondering the impact the TV show really had years before

it Offline shadowrider

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Re: So was MacGyver a product placement strategy?
Reply #7 on: August 18, 2016, 09:03:52 PM
Whoa I didn't know about this reboot!  :o
I love this forum!

us Offline Barry Rowland

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Re: So was MacGyver a product placement strategy?
Reply #8 on: August 18, 2016, 11:32:30 PM
There's a wealth of info on both the old shows and the new ones on www.macgyveronline.com.  They even have a list of SAKs by episode.  Fun bunch of folks there too! :D
Barry
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us Offline Frailer

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Re: So was MacGyver a product placement strategy?
Reply #9 on: August 19, 2016, 02:10:42 AM
The most compelling argument against this is the fact that McGyver occasionally used Wengers. If Victorinox had provided financial support this never would have happened, as the two companies were competitors at the time.

I will say the show greatly influenced *my* knife-buying habits.
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00 Offline Jimmy the Turnip Wang

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Re: So was MacGyver a product placement strategy?
Reply #10 on: August 19, 2016, 02:14:32 AM
Hm, we might give them a call and see if we can get some Plenty Function Manufacturing designs on the show too. :cheers:


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