I've seen it on the 7 deadly deals website before.
Looks like someone in China was playing mix and match with left over parts and a new frame & ratchet.The blades and pliers are similar to the 7in1 and the bit carrier looks to be from a FatMax Now these parts and designs aren't exclusive to Stanley, Shefield or really anyone as they seem to get passed around. I have seen various configurations in probably a dozen brands of the simalar tools. There are some intresting variants out there and this is one of them.There are slight differences in the all the blades of this but not enough to ignore the family of tool design.