"Year of the rooster" was 2017. The series contunue for various years now, and those who bought first series want to continue. Personally I don't like the "year of..." for 2 reasons. The first and the most important: it is required to be displayed in the box only, because the box is part of the design and it is a huge box. Second reason: the price. The total run is relatively high, like 8888 pcs of the 2017. However the main market for this is China and what is left over that huge market on eBay always gets extremely high prices.