Removing the advertising print will alter the texture. If you remove it mechanically, it will be smoother afterwards and uneven if you don´t do the whole scale.
If you use a solvent, it will most likely attack the scale itself, too.
Wearing it off over time will take the Vic Logo and ad off evenly.
The easiest methods, as mentioned, are trading the knife, swapping the scales or sanding the print off and refinish it with an even grind in teh desired smoothness/roughness.