Some fancy, overpriced clothing brand I probably know no more about than you do. Regardless of what it is, people pay stupid money for anything with the label slapped on it. There was a set of Hot Wheels cars; the basic truck/car combo on it is about ten bucks at my Walmart--the Supreme version which they had made was over $100. Pretty much the only two knives in my collection with a clothing brand on them are a Carhartt-branded Case, and an LL Bean labelled Wenger. And I did not pay anything close to what they did new.