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Tool Talk => Leatherman Tools => Topic started by: rescue4500 on January 21, 2019, 08:37:25 PM

Title: leatherman logo change
Post by: rescue4500 on January 21, 2019, 08:37:25 PM
while talking to leatherman today about a rebar i sent off for warranty, i asked if i could have a new bumper sticker since my current leatherman bumper sticker is fading, and apparently they have no bumper stickers because there releasing a new logo, please tell me im not the only one who is excited about this, maybe a new logo means great new tools
Title: Re: leatherman logo change
Post by: Mechanickal on January 21, 2019, 08:44:49 PM
Maybe a new logo means... nothing else :D

I think it's sad to see the logo go...
Title: Re: leatherman logo change
Post by: SteveC on January 21, 2019, 09:05:40 PM
Rumor has it that this may be the new logo    :facepalm:
 

(https://mark.trademarkia.com/logo-images/leatherman-tool-group/l-87947020.jpg)


https://www.trademarkia.com/company-leatherman-tool-group-inc-716664-page-1-2
Title: Re: leatherman logo change
Post by: gerleatherberman on January 21, 2019, 09:08:52 PM
Sheeesh, I hope that isn't their choice for a new logo. :ahhh
Title: Re: leatherman logo change
Post by: MMR on January 21, 2019, 09:11:00 PM
Rumor has it that this may be the new logo    :facepalm:
 

(https://mark.trademarkia.com/logo-images/leatherman-tool-group/l-87947020.jpg)


https://www.trademarkia.com/company-leatherman-tool-group-inc-716664-page-1-2

I have pooped things out after 3 months of drinking and eating fast food every day that looked better than that logo


Sent from my iPhone using Tapatalk
Title: Re: leatherman logo change
Post by: Wspeed on January 21, 2019, 09:25:51 PM
That logo looks proper smurfing smurf >:(
Title: Re: leatherman logo change
Post by: Barry Rowland on January 21, 2019, 09:38:11 PM
 :iagree:
Sheeesh, I hope that isn't their choice for a new logo. :ahhh
Title: Re: leatherman logo change
Post by: gerleatherberman on January 21, 2019, 09:38:34 PM
Lets hope Leatherman sees our dismay before it is too late.

Read that, Tim? That logo isn't going to cut it! Why not ask MT.o to help find a new logo?
Title: Re: leatherman logo change
Post by: Syncop8r on January 21, 2019, 09:42:22 PM
I see a multitool gripping a square nut.  :think:
I think it's simple but clever.
So there!
Title: Re: leatherman logo change
Post by: Mechanickal on January 21, 2019, 09:52:28 PM
Lets hope Leatherman sees our dismay before it is too late.

Read that, Tim? That logo isn't going to cut it! Why not ask MT.o to help find a new logo?
If it ain't broken...
 !!

Their logo is just fine the way it is!
Recognisable too!
Title: Re: leatherman logo change
Post by: Poncho65 on January 21, 2019, 10:08:03 PM
Nope, don't like it ::) :D
Title: Re: leatherman logo change
Post by: genevabuck on January 21, 2019, 10:09:12 PM
Any word on new tools?
Title: Re: leatherman logo change
Post by: rescue4500 on January 21, 2019, 10:26:46 PM
Any word on new tools?

shot show starts tomorrow maybe well know more then
Title: Re: leatherman logo change
Post by: rescue4500 on January 21, 2019, 10:27:09 PM
Rumor has it that this may be the new logo    :facepalm:
 

(https://mark.trademarkia.com/logo-images/leatherman-tool-group/l-87947020.jpg)


https://www.trademarkia.com/company-leatherman-tool-group-inc-716664-page-1-2

now im depressed
Title: Re: leatherman logo change
Post by: Wspeed on January 21, 2019, 10:28:14 PM
What is that logo even supposed to look like  :think: ???
It sort of looks like pliers  :dunno:
Title: Re: leatherman logo change
Post by: rescue4500 on January 21, 2019, 10:29:51 PM
What is that logo even supposed to look like  :think: ???
It sort of looks like pliers  :dunno:

an L it looks like a L and thats it  :ahhh
Title: Re: leatherman logo change
Post by: MMR on January 21, 2019, 10:36:42 PM
What is that logo even supposed to look like  :think: ???
It sort of looks like pliers  :dunno:

It is almost so ugly it could be mistaken for a modern art piece


Sent from my iPhone using Tapatalk
Title: Re: leatherman logo change
Post by: SteveC on January 21, 2019, 10:40:25 PM
I sure hope it's not the new logo. If it is someone at LM is        (https://i.imgur.com/wUm8JXL.gif)


And needs a good   :megaslap:
Title: Re: leatherman logo change
Post by: Wspeed on January 21, 2019, 10:40:58 PM
It’s just wrong  :facepalm:
Title: Re: leatherman logo change
Post by: rescue4500 on January 21, 2019, 10:44:29 PM
I sure hope it's not the new logo. If it is someone at LM is        (https://i.imgur.com/wUm8JXL.gif)


And needs a good   :megaslap:

maybe i should call them back and say its not that great
Title: Re: leatherman logo change
Post by: SteveC on January 21, 2019, 10:53:46 PM
 :facepalm:



" This is a brand page for the L trademark by Leatherman Tool Group, Inc.  in Portland, OR, 97220.

Status Update! On Tuesday, January 15, 2019, status on the L trademark changed to NOTICE OF ALLOWANCE - ISSUED. "
Title: Re: leatherman logo change
Post by: Poncho65 on January 21, 2019, 10:54:12 PM
I sure hope it's not the new logo. If it is someone at LM is        (https://i.imgur.com/wUm8JXL.gif)


And needs a good   :megaslap:

maybe i should call them back and say its not that great

Please do :D

Let us know how it goes :popcorn:
Title: Re: leatherman logo change
Post by: Poncho65 on January 21, 2019, 10:55:00 PM
:facepalm:

This is a brand page for the L trademark by Leatherman Tool Group, Inc.  in Portland, OR, 97220.

Status Update! On Tuesday, January 15, 2019, status on the L trademark changed to NOTICE OF ALLOWANCE - ISSUED.

 :facepalm:

 :bnghd:
Title: Re: leatherman logo change
Post by: MMR on January 21, 2019, 11:12:28 PM
:facepalm:



" This is a brand page for the L trademark by Leatherman Tool Group, Inc.  in Portland, OR, 97220.

Status Update! On Tuesday, January 15, 2019, status on the L trademark changed to NOTICE OF ALLOWANCE - ISSUED. "

When was the last time management at leatherman got tested for drugs?


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Title: Re: leatherman logo change
Post by: gerleatherberman on January 21, 2019, 11:35:03 PM
Everyone, send me your Leathermans and I will dispose of them, in protest. :D
Title: Re: leatherman logo change
Post by: Poncho65 on January 21, 2019, 11:51:04 PM
Everyone, send me your Leathermans and I will dispose of them, in protest. :D

It would cost to much to send them to Alabama  :pok: so instead everyone send them to me because it will be much cheaper to send to Tennessee  :whistle:
Title: Re: leatherman logo change
Post by: gerleatherberman on January 22, 2019, 12:20:52 AM
 :duel:
It costs more to send them to the hills in Tennessee than it does to send them to a populated town in Alabama. :pok:

Poncho,
Lets just split the Leatherman disposal duties up 50/50, eh? :gimme:
Title: Re: leatherman logo change
Post by: Wspeed on January 22, 2019, 12:29:28 AM
And I will dispose of Leathermans for members from Europe so that they can keep postage costs down to a minimum  :D
Rather than spending loads of money to send to America
Title: Re: leatherman logo change
Post by: Poncho65 on January 22, 2019, 01:06:44 AM
Well, I guess we can split this burden 3 ways :salute:
Title: Re: leatherman logo change
Post by: gerleatherberman on January 22, 2019, 01:18:42 AM
Deal. Everyone will send their European shipments to Wspeed, with Poncho and myself splitting U.S. shipments.  :cheers:

We better get ready for loads of free LMs, guys. I have a good feeling about this. :whistle:
Title: Re: leatherman logo change
Post by: ThundahBeagle on January 22, 2019, 04:26:24 AM
It looks like an "L" , the arms of which are plyer arms, the corner of which is plyer head. In a circle.

Yes, I do "get it" but no, I don't like it. Sure, it's simple, but sometimes a logo can be too simple.

I'm not saying this just because I like the older stuff. I actually don't like the logo that's on my original Super Tool ballistic nylon sheath as much as the upright, open, yellow PST in a circle...the one embossed in every Leatherman Rebar leather sheath - that one I like. Then again...that one looks kind if like a W...so what do I know.

Sometimes companies don't even use these trademarks they apply for. They sometimes do it to block other companies from using something that's too similar or that could be used in a similar way.

Sort of like the way The North Face went after that father and son team that started an out door sportswear company called The South Butt?

Let's hope this simple ugly thing is for some reason like that
Title: Re: leatherman logo change
Post by: Syncop8r on January 22, 2019, 06:30:30 AM
I bet in a year you will all be used to the logo and won't give it a second thought.  :pok:
If we look at the old logos we probably wouldn't have liked them when they first came out.

It's like music - a lot of people don't like new music but the radio stations force it upon you enough that it becomes familiar and you end up liking it (whether you wanted to or not).
Title: Re: leatherman logo change
Post by: ReamerPunch on January 22, 2019, 09:03:59 AM
One minute on Google, and one minute in MS Paint.
Here's a better logo.

(https://i.imgur.com/jkUGvBy.jpg)
Title: Re: leatherman logo change
Post by: ReamerPunch on January 22, 2019, 09:06:14 AM
Or better yet, Wavey!  :)
(https://i.imgur.com/usm6gtD.png)
Title: Re: leatherman logo change
Post by: ddogu on January 22, 2019, 09:23:04 AM
Rumor has it that this may be the new logo    :facepalm:
 

(https://mark.trademarkia.com/logo-images/leatherman-tool-group/l-87947020.jpg)


https://www.trademarkia.com/company-leatherman-tool-group-inc-716664-page-1-2

Noooooooooo... (scream fading out in a deep deep black well...)
Title: Re: leatherman logo change
Post by: Mechanickal on January 22, 2019, 12:10:18 PM
LM just updated their profile pic on FB

(https://uploads.tapatalk-cdn.com/20190122/d881cb7c9ba93493d293213157e879f2.jpg)

:facepalm:
Title: Re: leatherman logo change
Post by: Wspeed on January 22, 2019, 12:24:50 PM
+1 :facepalm: :facepalm:
Title: Re: leatherman logo change
Post by: MMR on January 22, 2019, 12:35:32 PM
LM just updated their profile pic on FB

(https://uploads.tapatalk-cdn.com/20190122/d881cb7c9ba93493d293213157e879f2.jpg)

:facepalm:


Where do they buy their drugs from? ....whatever they are tripping on I gotta try that s h i t too!


Sent from my iPhone using Tapatalk
Title: Re: leatherman logo change
Post by: Wspeed on January 22, 2019, 12:57:39 PM
 :rofl: :rofl: :rofl: :facepalm:
Title: Re: leatherman logo change
Post by: ddogu on January 22, 2019, 01:40:57 PM
LM just updated their profile pic on FB

(https://uploads.tapatalk-cdn.com/20190122/d881cb7c9ba93493d293213157e879f2.jpg)

:facepalm:


Where do they buy their drugs from? ....whatever they are tripping on I gotta try that s h i t too!


Sent from my iPhone using Tapatalk

:D :D  :tu:
Title: Re: leatherman logo change
Post by: SteveC on January 22, 2019, 02:02:55 PM
LM just updated their profile pic on FB

(https://uploads.tapatalk-cdn.com/20190122/d881cb7c9ba93493d293213157e879f2.jpg)

:facepalm:


Lets all go on FB and tell them what we think of their new logo  ;)
Title: Re: leatherman logo change
Post by: Mechanickal on January 22, 2019, 02:06:23 PM
I posted a comment below it with a link leading here ;)
Title: Re: leatherman logo change
Post by: Serena on January 22, 2019, 02:11:04 PM
Djeez, that's one ugly logo. Liked the old one so much more!
Title: Re: leatherman logo change
Post by: Serena on January 22, 2019, 02:17:55 PM
LM just updated their profile pic on FB

(https://uploads.tapatalk-cdn.com/20190122/d881cb7c9ba93493d293213157e879f2.jpg)

:facepalm:


Lets all go on FB and tell them what we think of their new logo  ;)
I only see a page with the old logo. Do you have an url?
Title: Re: leatherman logo change
Post by: Mechanickal on January 22, 2019, 02:19:56 PM
https://www.facebook.com/Leatherman.BE/
Title: Re: leatherman logo change
Post by: gerleatherberman on January 22, 2019, 02:21:40 PM
 :facepalm:
Title: Re: leatherman logo change
Post by: rescue4500 on January 22, 2019, 02:40:05 PM
if you squint your eyes and look to the side of it it doesnt look that bad  :dunno:
Title: Re: leatherman logo change
Post by: ddogu on January 22, 2019, 02:44:04 PM
if you squint your eyes and look to the side of it it doesnt look that bad  :dunno:

 :rofl:
Title: Re: leatherman logo change
Post by: gerleatherberman on January 22, 2019, 02:59:46 PM
Looking at the Free P3, the logo isn't bothering me much anymore, as I really want that smurfing tool! :multi:
Title: Re: leatherman logo change
Post by: Serena on January 22, 2019, 03:09:22 PM
https://www.facebook.com/Leatherman.BE/
That's weird, it links to the Belgian one, but it opens the Dutch one. Probably because I'm logged in. The Dutch one still has the old logo.
Title: Re: leatherman logo change
Post by: SteveC on January 22, 2019, 03:10:43 PM
Old logo still on the US site as well.  Post a pic of the P3 please  :pok:
Title: Re: leatherman logo change
Post by: Mechanickal on January 22, 2019, 03:11:19 PM
P#?
Title: Re: leatherman logo change
Post by: SteveC on January 22, 2019, 03:14:35 PM
So in this pic combined with LEATHERMAN it doesn't look as bad .


(https://pp.userapi.com/c846219/v846219410/186047/8OWfTqla8OE.jpg)
Title: Re: leatherman logo change
Post by: Wspeed on January 22, 2019, 03:48:46 PM
I still don’t like it  :facepalm:
Title: Re: leatherman logo change
Post by: SteveC on January 22, 2019, 03:50:31 PM
 :iagree:   I don't either but they are not likely going to change it any time soon   :ahhh
Title: Re: leatherman logo change
Post by: Poncho65 on January 22, 2019, 03:53:13 PM
Not great but better with the word Leatherman beside it ::) I wouldn't have a clue what it was by itself though if not for MTO :D
Title: Re: leatherman logo change
Post by: Wspeed on January 22, 2019, 03:53:13 PM
I just don’t understand why they feel that the logo needs to change  :dunno:
And does this mean the prices are going up as they have to change their tooling :think:
Title: Re: leatherman logo change
Post by: Etherealicer on January 22, 2019, 04:05:17 PM
I love it... the old one was too delicate, this is simple and works for me.
Title: Re: leatherman logo change
Post by: SteveC on January 22, 2019, 04:10:41 PM
Not great but better with the word Leatherman beside it ::) I wouldn't have a clue what it was by itself though if not for MTO :D


It's certainly lacking as a stand alone logo.
Title: Re: leatherman logo change
Post by: Wspeed on January 22, 2019, 04:16:51 PM
As they are changing the logo will
they change the quality as well  :dunno:
Title: Re: leatherman logo change
Post by: Poncho65 on January 22, 2019, 04:38:00 PM
As they are changing the logo will
they change the quality as well  :dunno:

I doubt it will change that but they may head into another direction in designs :salute:

:nanadance:          :nanadance:
Title: Re: leatherman logo change
Post by: Wspeed on January 22, 2019, 04:41:34 PM
Different design in tools sounds interesting  :tu: :popcorn:
Title: Re: leatherman logo change
Post by: Raoul Octav on January 22, 2019, 05:01:05 PM
I see it, it's according to this days, it's adressing to the new millenials, hipsters etc, also the colours and design of the new tools( handels in special) ..
But Neahhh, i don't like it, this all rebranding doesn smell good
Did i stated that i'm using a PST2 and Tread as daily driver, maybe it's me...not embracing the NEW
Title: Re: leatherman logo change
Post by: Etherealicer on January 22, 2019, 05:09:39 PM
I see it, it's according to this days, it's adressing to the new millenials, hipsters etc, also the colours and design of the new tools( handels in special) ..
But Neahhh, i don't like it, this all rebranding doesn smell good
Did i stated that i'm using a PST2 and Tread as daily driver, maybe it's me...not embracing the NEW
Well, the Thread is fairly new...

Anyway, LM needs customers that buy new tools, not those that are happy with the ones they have. Unsurprisingly they are moving in the EDC market, away from the handymen. Why? Simple! EDC crowd is more willing to spend, and less hard on the tools. Also, most craftsmen prefer dedicated tools, and the EDC market is far larger. So, for LM its a win-win-win.
Title: Re: leatherman logo change
Post by: ThePeacent on January 22, 2019, 05:25:13 PM
new Logo from Tim

(https://i.imgur.com/0TFcZR2.jpg)

and, looking at it, I wonder

(https://i.imgur.com/ldldY6X.jpg)
Title: Re: leatherman logo change
Post by: Mechanickal on January 22, 2019, 05:36:45 PM
Indeed.. why?!
Title: Re: leatherman logo change
Post by: Poncho65 on January 22, 2019, 05:50:08 PM
I see it, it's according to this days, it's adressing to the new millenials, hipsters etc, also the colours and design of the new tools( handels in special) ..
But Neahhh, i don't like it, this all rebranding doesn smell good
Did i stated that i'm using a PST2 and Tread as daily driver, maybe it's me...not embracing the NEW
Well, the Thread is fairly new...

Anyway, LM needs customers that buy new tools, not those that are happy with the ones they have. Unsurprisingly they are moving in the EDC market, away from the handymen. Why? Simple! EDC crowd is more willing to spend, and less hard on the tools. Also, most craftsmen prefer dedicated tools, and the EDC market is far larger. So, for LM its a win-win-win.

We do tend to forget they are in this to make money :oops:

I do agree that they are changing there direction to cater more to the EDC crowd and less to craft people and heavy tool users :salute: I do wish that they would lean to the user end more but as said, less use equals less breakage which equals less warranty work  :salute:
Title: Re: leatherman logo change
Post by: Poncho65 on January 22, 2019, 05:50:23 PM
new Logo from Tim

(https://i.imgur.com/0TFcZR2.jpg)

and, looking at it, I wonder

(https://i.imgur.com/ldldY6X.jpg)

 :rofl: :like:
Title: Re: leatherman logo change
Post by: Syncop8r on January 22, 2019, 07:26:15 PM
I love it... the old one was too delicate, this is simple and works for me.
:iagree:  :drink:

The old one is too delicate and only really works when LEATHERMAN is written beside it.
This one is simple and bold. The 'L' helps with name recognition (much like the McDonalds Golden Arches 'M').

This will be like the Signal thread - everyone outraged and going  :facepalm: at first, then later everyone will like it.  :pok:
Title: Re: leatherman logo change
Post by: Aloha on January 22, 2019, 07:27:48 PM
 :oops:

 
Title: Re: leatherman logo change
Post by: Syncop8r on January 22, 2019, 07:30:01 PM
Just changed my avatar to annoy everyone with it even more!  >:D
Title: Re: leatherman logo change
Post by: Aloha on January 22, 2019, 07:30:55 PM
Just changed my avatar to annoy everyone with it even more!  >:D

 :rofl:
Title: Re: leatherman logo change
Post by: Syncop8r on January 22, 2019, 07:31:20 PM
Dang it looks good. :dd:

:poke:
Title: Re: leatherman logo change
Post by: Wspeed on January 22, 2019, 07:34:38 PM
Love your new avatar Syncop8r  :rofl: :rofl: :facepalm:
Title: Re: leatherman logo change
Post by: Syncop8r on January 22, 2019, 07:42:41 PM
 :hatsoff:  :P
Title: Re: leatherman logo change
Post by: Poncho65 on January 22, 2019, 08:06:42 PM
Whose the new guy with the blocky avatar :P
Title: Re: leatherman logo change
Post by: Syncop8r on January 22, 2019, 08:27:19 PM
A new kid on the block.
Title: Re: leatherman logo change
Post by: AlephZero on January 22, 2019, 08:40:08 PM
I just don’t understand why they feel that the logo needs to change  :dunno:
And does this mean the prices are going up as they have to change their tooling :think:

It's their business, they do what they want with it, we don't really have any say to it  :pok:
Title: Re: leatherman logo change
Post by: Poncho65 on January 22, 2019, 08:40:38 PM
A new kid on the block.

Touche :hatsoff:

 :D
Title: Re: leatherman logo change
Post by: Poncho65 on January 22, 2019, 08:41:17 PM
I just don’t understand why they feel that the logo needs to change  :dunno:
And does this mean the prices are going up as they have to change their tooling :think:

It's their business, they do what they want with it, we don't really have any say to it  :pok:

We have say but that doesn't mean they listen :D
Title: Re: leatherman logo change
Post by: Wspeed on January 22, 2019, 08:49:39 PM
I just don’t understand why they feel that the logo needs to change  :dunno:
And does this mean the prices are going up as they have to change their tooling :think:

It's their business, they do what they want with it, we don't really have any say to it  :pok:

We have say but that doesn't mean they listen :D
Do they ever listen  :D
Title: Re: leatherman logo change
Post by: Top-Gear-24 on January 22, 2019, 09:04:50 PM
I bet in a year you will all be used to the logo and won't give it a second thought.  :pok:
If we look at the old logos we probably wouldn't have liked them when they first came out.

It's like music - a lot of people don't like new music but the radio stations force it upon you enough that it becomes familiar and you end up liking it (whether you wanted to or not).

That forcing thing doesn't work on me, I don't like most of the new music, and I always listen to (old) CD's or my CD collection ripped to MP3 on a USB stick ...  :P

And yes, I know this means I'm turning into an old f*rt ...  But I would rather be labelled an old f*rt than listen to this soulless cr*p ...  :rant:

 ;)

A new kid on the block.

It sure looks as if the new log was designed by a kid ... (who just started learning the basics of Microsoft Paint ...  ::)).

Like I said, old f*rt ...   :facepalm:

To end on a positive note, that Free P3 does look interesting  ;).

Title: Re: leatherman logo change
Post by: Mechanickal on January 22, 2019, 09:19:19 PM
But I bet it won't come free!
Title: Re: leatherman logo change
Post by: Poncho65 on January 22, 2019, 09:23:39 PM
But I bet it won't come free!

Yes, I am sure :ahhh but I hope it will have a decent price tag that I don't care to pay :facepalm:

I am also becoming one of the get off my lawn types and don't like a lot of these new fangled changes in branding :D

Where is the old man shaking the cane smiley when you need it ::) :D
Title: Re: leatherman logo change
Post by: Top-Gear-24 on January 22, 2019, 09:24:40 PM
But I bet it won't come free!

Free will probably be something between 100 and 150 Euro ...  ::)

Just a wild guess  ;).
Title: Re: leatherman logo change
Post by: Mechanickal on January 22, 2019, 09:25:31 PM
But I bet it won't come free!

Yes, I am sure :ahhh but I hope it will have a decent price tag that I don't care to pay :facepalm:

I am also becoming one of the get off my lawn types and don't like a lot of these new fangled changes in branding :D

Where is the old man shaking the cane smiley when you need it ::) :D
I feel like a grumpy old dude myself...

And I'm only 27 :facepalm:
Title: Re: leatherman logo change
Post by: Mechanickal on January 22, 2019, 09:25:45 PM
Oh wait, that's called cynical... :facepalm:
Title: Re: leatherman logo change
Post by: Syncop8r on January 22, 2019, 09:27:43 PM
I see a multitool gripping a square nut.  :think:
I see now that the square is the plier heads (split diagonally).
Title: Re: leatherman logo change
Post by: Top-Gear-24 on January 22, 2019, 09:28:15 PM
But I bet it won't come free!

Yes, I am sure :ahhh but I hope it will have a decent price tag that I don't care to pay :facepalm:

I am also becoming one of the get off my lawn types and don't like a lot of these new fangled changes in branding :D

Where is the old man shaking the cane smiley when you need it ::) :D

I've been looking for that cane smiley as well, couldn't find it (one of the youngster will probably find it right away with a bit of their touchscreen magic  :rant:).
Title: Re: leatherman logo change
Post by: Syncop8r on January 22, 2019, 09:32:29 PM
:butch: : b u t c h :
Title: Re: leatherman logo change
Post by: Poncho65 on January 22, 2019, 09:33:51 PM
:butch: : b u t c h :

Ah yes that one :D

:nanadance:         :nanadance:
Title: Re: leatherman logo change
Post by: Syncop8r on January 22, 2019, 09:34:45 PM
You mean

:butch:   :butch:
Title: Re: leatherman logo change
Post by: Poncho65 on January 22, 2019, 09:35:04 PM
I see a multitool gripping a square nut.  :think:
I see now that the square is the plier heads (split diagonally).

I did notice that but it still looks blocky to me :D
Title: Re: leatherman logo change
Post by: Top-Gear-24 on January 22, 2019, 09:36:03 PM
Oh wait, that's called cynical... :facepalm:

My boss always says I'm cynical, during my yearly evaluation.

My response is always the same.

Show content
(https://i.imgur.com/9X6rQuS.jpg)
Title: Re: leatherman logo change
Post by: Top-Gear-24 on January 22, 2019, 09:38:10 PM
I see a multitool gripping a square nut.  :think:
I see now that the square is the plier heads (split diagonally).

I did notice that but it still looks blocky to me :D
That's what my sons says when I show him one of my favorite games on my first generation Playstation ...  ::)
Title: Re: leatherman logo change
Post by: Syncop8r on January 22, 2019, 09:38:46 PM
Blocky is simple. Simple is good when it comes to brand recognition.

I think it's more clever than people realize.
Either that or I'm simpler than I realize.  :think:
Title: Re: leatherman logo change
Post by: Mechanickal on January 22, 2019, 09:40:41 PM
Blocky is simple. Simple is good when it comes to brand recognition.

I think it's more clever than people realize.
Either that or I'm simpler than I realize.  :think:
You took it as a profile pic??


Where's my pitchfork?! :rant:
Title: Re: leatherman logo change
Post by: Mechanickal on January 22, 2019, 09:41:09 PM
Oh wait, that's called cynical... :facepalm:

My boss always says I'm cynical, during my yearly evaluation.

My response is always the same.

Show content
(https://i.imgur.com/9X6rQuS.jpg)
I think we'd get along just fine...
Title: Re: leatherman logo change
Post by: Syncop8r on January 22, 2019, 09:42:50 PM
 :rofl: :rofl: :rofl:  :pommel: :surrender:

Just use your cane :butch:
Title: Re: leatherman logo change
Post by: Mechanickal on January 22, 2019, 09:44:39 PM
:megaslap:

Aah. I feel relieved...

Although...

:twak: :twak: :twak:


Now that feels better
Title: Re: leatherman logo change
Post by: SteveC on January 22, 2019, 09:45:24 PM
Blocky is simple. Simple is good when it comes to brand recognition.

I think it's more clever than people realize.
Either that or I'm simpler than I realize.  :think:
You took it as a profile pic??


Where's my pitchfork?! :rant:



(https://www.thegearpage.net/board/smilies/mob.gif)
Title: Re: leatherman logo change
Post by: Syncop8r on January 22, 2019, 09:45:50 PM
.
Title: Re: leatherman logo change
Post by: Mechanickal on January 22, 2019, 09:45:55 PM
At least Steve gets it!
Title: Re: leatherman logo change
Post by: Top-Gear-24 on January 22, 2019, 09:54:44 PM
Oh wait, that's called cynical... :facepalm:

My boss always says I'm cynical, during my yearly evaluation.

My response is always the same.

Show content
(https://i.imgur.com/9X6rQuS.jpg)
I think we'd get along just fine...

 :cheers:
Title: Re: leatherman logo change
Post by: rescue4500 on January 22, 2019, 10:23:16 PM
just looked at the usa leatherman facebook page and all the comments are saying its not liked
Title: Re: leatherman logo change
Post by: SteveC on January 22, 2019, 10:30:24 PM
Someone posted this on their FB page and I just about died laughing    :rofl:




Angry Bird



(https://scontent.ffcm1-1.fna.fbcdn.net/v/t1.0-9/50755923_10107752297126444_8169799452291235840_n.jpg?_nc_cat=109&_nc_ht=scontent.ffcm1-1.fna&oh=615f792aa97e1fd64721b31543640d3d&oe=5CB7CC80)
Title: Re: leatherman logo change
Post by: rescue4500 on January 22, 2019, 10:37:09 PM
Someone posted this on their FB page and I just about died laughing    :rofl:




Angry Bird



(https://scontent.ffcm1-1.fna.fbcdn.net/v/t1.0-9/50755923_10107752297126444_8169799452291235840_n.jpg?_nc_cat=109&_nc_ht=scontent.ffcm1-1.fna&oh=615f792aa97e1fd64721b31543640d3d&oe=5CB7CC80)

i saw that  :rofl: funny stuff
Title: Re: leatherman logo change
Post by: cody6268 on January 22, 2019, 10:41:44 PM
I'm not sure what to think about this logo. I could see it as a secondary logo (for things like sheath snaps and on the plier head, but that's it. I feel whatever dough went to marketing and/or an ad agency for its creation should have been spent on a completely new and revolutionary design Maybe we'll still get those this year. Can't wait until what SHOT reveals.
Title: Re: leatherman logo change
Post by: rescue4500 on January 22, 2019, 10:43:24 PM
I'm not sure what to think about this logo. I could see it as a secondary logo (for things like sheath snaps and on the plier head, but that's it. I feel whatever dough went to marketing and/or an ad agency for its creation should have been spent on a completely new and revolutionary design Maybe we'll still get those this year. Can't wait until what SHOT reveals.

ive been googling (leatherman shot show 2019) about every 20 minutes all day
Title: Re: leatherman logo change
Post by: SteveC on January 22, 2019, 10:49:33 PM
I also took the new logo as my avatar   :rofl:
Title: Re: leatherman logo change
Post by: rescue4500 on January 22, 2019, 10:54:27 PM
I also took the new logo as my avatar   :rofl:

epic
Title: Re: leatherman logo change
Post by: Aloha on January 22, 2019, 10:54:52 PM
Whats wrong with this logo?
Title: Re: leatherman logo change
Post by: Aloha on January 22, 2019, 10:55:21 PM
I also took the new logo as my avatar   :rofl:

 :rofl:
Title: Re: leatherman logo change
Post by: MTFool on January 22, 2019, 11:04:30 PM
It just reminds me of the loser sign my kids used to do.......... I think over time we all will get use  to it.
Title: Re: leatherman logo change
Post by: gerleatherberman on January 22, 2019, 11:10:19 PM
I also took the new logo as my avatar   :rofl:
Good idea. Maybe it will grow on us. :like:
Title: Re: leatherman logo change
Post by: gerleatherberman on January 22, 2019, 11:34:34 PM
LM copied their new logo from my crappy drawing on the package in this thread!
https://forum.multitool.org/index.php/topic,79974.0.html
Title: Re: leatherman logo change
Post by: cody6268 on January 22, 2019, 11:42:26 PM
Whats wrong with this logo?

Nothing. Guessing they hired the same genius in marketing responsible for New Coke.
Title: Re: leatherman logo change
Post by: Poncho65 on January 23, 2019, 12:17:37 AM
I also took the new logo as my avatar   :rofl:

 :rofl:

Great :rant: now I cant tell you and Syncop8r apart :facepalm:

 :rofl:
Title: Re: leatherman logo change
Post by: Poncho65 on January 23, 2019, 12:18:06 AM
It just reminds me of the loser sign my kids used to do.......... I think over time we all will get use  to it.

Now that is in my head as well :ahhh :ahhh :ahhh :D
Title: Re: leatherman logo change
Post by: SteveC on January 23, 2019, 12:23:37 AM
I also took the new logo as my avatar   :rofl:

 :rofl:

Great :rant: now I cant tell you and Syncop8r apart :facepalm:

 :rofl:

What, mines the new and improved angry bird version  ;)
Title: Re: leatherman logo change
Post by: Poncho65 on January 23, 2019, 12:25:37 AM
I also took the new logo as my avatar   :rofl:

 :rofl:

Great :rant: now I cant tell you and Syncop8r apart :facepalm:

 :rofl:

What, mines the new and improved angry bird version  ;)

It will take me a while but I think I will manage :P

 :D

:nanadance:          :nanadance:
Title: Re: leatherman logo change
Post by: Old man Chris on January 23, 2019, 01:55:05 AM
Don’t likeit personally . Hope their quality doesn’t go down the toilet , and they keep the good old iconic products around .

Chris
Title: Re: leatherman logo change
Post by: Syncop8r on January 23, 2019, 06:30:34 AM
Someone posted this on their FB page and I just about died laughing    :rofl:

Angry Bird

(https://scontent.ffcm1-1.fna.fbcdn.net/v/t1.0-9/50755923_10107752297126444_8169799452291235840_n.jpg?_nc_cat=109&_nc_ht=scontent.ffcm1-1.fna&oh=615f792aa97e1fd64721b31543640d3d&oe=5CB7CC80)

That is rather funny.

Whats wrong with this logo?
It looks more like the batman signal than the Leatherman Signal.
Title: Re: leatherman logo change
Post by: AlephZero on January 23, 2019, 07:44:37 PM
I like this new logo... :D

I call it the Angry Leatherbird  :pok:

 :cheers:
Title: Re: leatherman logo change
Post by: ThePeacent on January 23, 2019, 07:50:01 PM
the Spanish representative of LM just said in the last video that the logo change focuses more on the "Multiuse" aspect of the company' products, implying that it resembles a pliers based tool with the pivot, nut or bolt in the center  :dunno:
Title: Re: leatherman logo change
Post by: Poncho65 on January 23, 2019, 09:52:19 PM
I like this new logo... :D

I call it the Angry Leatherbird  :pok:

 :cheers:

Acch, another one :ahhh :ahhh :ahhh
Title: Re: leatherman logo change
Post by: Smashie on January 23, 2019, 10:30:13 PM
They don’t need a new logo, they need new smurfing tools!
Title: Re: leatherman logo change
Post by: gerleatherberman on January 24, 2019, 02:48:50 AM
They don’t need a new logo, they need new smurfing tools!
Sir,
Have you been under a rock? :pok:
They are releasing a bunch of new tools soon. :ahhh
Title: Re: leatherman logo change
Post by: jaya_man on January 24, 2019, 01:57:18 PM
Did someone mention logo?

(https://uploads.tapatalk-cdn.com/20190124/f55272967bb034d000ca41f229ede4e6.jpg)

Found this on FB...
Title: Re: leatherman logo change
Post by: jaya_man on January 24, 2019, 01:58:48 PM
Someone posted this on their FB page and I just about died laughing    :rofl:




Angry Bird



(https://scontent.ffcm1-1.fna.fbcdn.net/v/t1.0-9/50755923_10107752297126444_8169799452291235840_n.jpg?_nc_cat=109&_nc_ht=scontent.ffcm1-1.fna&oh=615f792aa97e1fd64721b31543640d3d&oe=5CB7CC80)
Oh you found it too :rofl:
Title: Re: leatherman logo change
Post by: SteveC on January 24, 2019, 02:48:58 PM
I like this new logo... :D

I call it the Angry Leatherbird  :pok:

 :cheers:


You are late to the party  :pok:


Someone posted this on their FB page and I just about died laughing    :rofl:




Angry Bird



(https://scontent.ffcm1-1.fna.fbcdn.net/v/t1.0-9/50755923_10107752297126444_8169799452291235840_n.jpg?_nc_cat=109&_nc_ht=scontent.ffcm1-1.fna&oh=615f792aa97e1fd64721b31543640d3d&oe=5CB7CC80)
Title: Re: leatherman logo change
Post by: AlephZero on January 24, 2019, 06:07:32 PM
I like this new logo... :D

I call it the Angry Leatherbird  :pok:

 :cheers:


You are late to the party  :pok:


Someone posted this on their FB page and I just about died laughing    :rofl:




Angry Bird



(https://scontent.ffcm1-1.fna.fbcdn.net/v/t1.0-9/50755923_10107752297126444_8169799452291235840_n.jpg?_nc_cat=109&_nc_ht=scontent.ffcm1-1.fna&oh=615f792aa97e1fd64721b31543640d3d&oe=5CB7CC80)

I know, I picked it up from your post and edited it for my taste :P

 :D
Title: Re: leatherman logo change
Post by: Aloha on January 24, 2019, 06:37:14 PM
Its one thing to take the MT in a new direction but a logo to me is an identifier of a company.   I really wonder why the desire to switch it now?  I read what TP wrote and for me the MT has always represented a mutiuse tool? 

So long as they work on their QC and send out quality products I'm happy. 
Title: Re: leatherman logo change
Post by: badwolf on January 24, 2019, 06:42:47 PM
Good lord, really... just doesn't seem very Leatherman...  :dunno:
Title: Re: leatherman logo change
Post by: Wspeed on January 24, 2019, 06:51:03 PM
All I am interested in is that LM makes good quality products and that Q/C gets better  :D
Title: Re: leatherman logo change
Post by: Aloha on January 24, 2019, 06:54:26 PM
All I am interested in is that LM makes good quality products and that Q/C gets better  :D

 :iagree:
Title: Re: leatherman logo change
Post by: gregpost on January 24, 2019, 07:04:35 PM
I don't see how the logo has anything to do with multitools, knives, engineering, outdoors, or anything you'd associate with Leatherman.

Title: Re: leatherman logo change
Post by: Syncop8r on January 24, 2019, 08:24:13 PM
You don't see the multitool in the logo?  :pok:

To me the logo suits the LEATHERMAN font and they look good together.

I would take any salesman's explanation with a grain on salt.
Title: Re: leatherman logo change
Post by: gregpost on January 24, 2019, 09:11:41 PM
You don't see the multitool in the logo?  :pok:

To me the logo suits the LEATHERMAN font and they look good together.

I would take any salesman's explanation with a grain on salt.

Not really. Since I know I'm looking at a Leatherman logo, I make out the shape of multitool. If I walked by this 2 months ago, no part of me would say Leatherman or multitool.
Title: Re: leatherman logo change
Post by: Aloha on January 24, 2019, 09:13:40 PM
Its artsy.  I'd agree if I saw this without reference I'd pass it by not thinking much about it. 
Title: Re: leatherman logo change
Post by: Syncop8r on January 24, 2019, 09:43:12 PM
Looking at these.... it seems Victorinox make first aid kits, Gerber makes swords, not sure what SOG makes...  :think:
Title: Re: leatherman logo change
Post by: Etherealicer on January 24, 2019, 09:58:26 PM
Looking at these.... it seems Victorinox make first aid kits, Gerber makes swords, not sure what SOG makes...  :think:
I only buy 1st aid kits that get the logo right... Seriously, 99% has either the Swiss Flag or the Red Cross instead of the 1st aid symbol.
Title: Re: leatherman logo change
Post by: gregpost on January 24, 2019, 09:59:51 PM
The Victorinox logo is an icon. Most people saw the Victorinox logo at the same time as the product so they are synonymous with each other. They also take pride in being Swiss made and it's a symbol of the Swiss.

The other two logos are not very good in my opinion, either as an example of graphic design or being iconic, they're not anything special.
Title: Re: leatherman logo change
Post by: Syncop8r on January 24, 2019, 10:12:42 PM
The Victorinox logo is an icon. Most people saw the Victorinox logo at the same time as the product so they are synonymous with each other.
I guess Leatherman are hoping their new logo will fare the same.

I think using the "L" is a good idea, you know it is a name beginning with L. It's like a Toyota "T" or a Honda "H".
The old logo could have been anyone's.
Title: Re: leatherman logo change
Post by: Aloha on January 25, 2019, 03:45:11 PM
Looking at these.... it seems Victorinox make first aid kits, Gerber makes swords, not sure what SOG makes...  :think:
I only buy 1st aid kits that get the logo right... Seriously, 99% has either the Swiss Flag or the Red Cross instead of the 1st aid symbol.

 :like:
Title: Re: leatherman logo change
Post by: macabee on January 25, 2019, 05:12:06 PM
A definite No No :ahhh
Title: Re: leatherman logo change
Post by: tosh on January 25, 2019, 06:11:40 PM
Dear God, that's hideous.
But why would anyone want to change a logo that's recognisable around the globe ??
Unless ofcourse it's really a identifier for  items that are to be outsourced for manufacture...well you never know.

Anyway, good news for all of us, our LM's will soon be identified as "Original Leathermans"  :D

Oh smugness indeed!!
Title: Re: leatherman logo change
Post by: Wspeed on January 25, 2019, 06:14:55 PM
 :iagree: yes Original Leathermans and probably better quality than the new MTs ???
Title: Re: leatherman logo change
Post by: ddogu on January 25, 2019, 07:52:02 PM
I read the title as "leatherman logo challenge" and thought "Wow, now there's a challenge to redesign that new LM logo here, bold move!"  :D :D :facepalm:
Title: Re: leatherman logo change
Post by: gerleatherberman on January 25, 2019, 09:06:49 PM
Dear God, that's hideous.
But why would anyone want to change a logo that's recognisable around the globe ??
Unless ofcourse it's really a identifier for  items that are to be outsourced for manufacture...well you never know.

Anyway, good news for all of us, our LM's will soon be identified as "Original Leathermans"  :D

Oh smugness indeed!!
Good news is, if it turns out to be part of the production tools:
The new tools have USA stamped on the pliers. A significant majority of parts and production has to be done in-house to qualify under new regulations for USA marking.
Title: Re: leatherman logo change
Post by: Letogi on January 25, 2019, 09:34:05 PM
This logo is not good.

It lacks the connection to both the product and the energy of Leatherman users

The previous logo highlights the shape and "multitool" nature of the product and the elliptical "swoosh" indicates the deployment of the tool. The new logo is just dead.
Title: Re: leatherman logo change
Post by: Syncop8r on June 11, 2021, 02:14:47 AM
This will be like the Signal thread - everyone outraged and going  :facepalm: at first, then later everyone will like it.  :pok:

Y'all still hate the new logo? Or are you used to it now?

I still like it, SO much better than the old batman signal one.  :pok:
Title: leatherman logo change
Post by: dmattaponi on June 11, 2021, 02:48:02 AM
I feel like I need to duck as I type this, but “I like it”! .  A multitool formed into an L for Leatherman…very thought provoking ;-)
(https://uploads.tapatalk-cdn.com/20210611/26b8a916d836c56f1337d1475e9bfec2.jpg)



Sent from my iPad using Tapatalk
Title: Re: leatherman logo change
Post by: Syncop8r on June 11, 2021, 03:51:07 AM
I feel like I need to duck as I type this, but “I like it”! .  A multitool formed into an L. 
:hug:
Title: Re: leatherman logo change
Post by: dmattaponi on June 11, 2021, 04:30:35 AM
:hug:



Sent from my iPad using Tapatalk
Title: Re: leatherman logo change
Post by: Poncho65 on June 11, 2021, 12:41:03 PM
Nope, don't like it ::) :D

I am use to it :shrug:

That is all.... :whistle: :D
Title: Re: leatherman logo change
Post by: Top-Gear-24 on June 18, 2021, 03:00:23 PM
Wait a minute... :think:

Did they change the logo?

Show content
To be honest, I had to go over this topic again to see what my initial response to the changing of the logo was, which kinda shows how trivial things like these actually are... ::)
Title: Re: leatherman logo change
Post by: Syncop8r on June 18, 2021, 03:30:38 PM
What was your initial response?

I still like it
I just wish I could unsee the Angry Bird.  ::)
Title: Re: leatherman logo change
Post by: Chako on June 18, 2021, 03:40:31 PM
When I found out that Leatherman changed their logo, I didn't care for it one bit. Now that time has passed I do not feel the same.  :dunno:
Title: Re: leatherman logo change
Post by: tosh on June 19, 2021, 12:00:19 AM
I don't like it
But I like the fact that it instantly identifies original and 2nd generation products.