It occurred to me today that tools not only are more functionally advanced than they were ten or twenty years ago, but they also
look cooler. Leatherman for example has abandoned the simple, smooth lines of a tool for sleeker, more ergonomic tools with fancier logos. Of course, Leatherman isn't the only one doing this. One only has to look at the newer Gerber models, and the style difference between the SwissTool and the Spirit to see that this really is a serious concern to manufacturers.
Naturally, us being more interested in tools for their functionality (
) and nothing else, of course, the look of a tool doesn't mean anything to us. After all, we are using tools, not looking at them, right? And it's because of the different features that we have numerous tools, right? Not because some look cooler than others...
I don't like to think that the look of tools makes a difference either, but I can't see these companies putting that much effort into a specific look for nothing, so I guess that there might be something to this...
Anyone else have any thoughts on the matter?
Def