THE Official Wingman Advertising Poll

Neil · **on:** October 26, 2011, 12:18:42 AM

As requested

captain spaulding · **Reply #1 on:** October 26, 2011, 12:23:14 AM

I'm not a fan of the new marketing one bit.

Accujohn · **Reply #2 on:** October 26, 2011, 12:28:05 AM

I've made no secret of my deep hatred for the Wingman promotion

captain spaulding · **Reply #3 on:** October 26, 2011, 12:29:34 AM

Quote from: Accujohn on October 26, 2011, 12:28:05 AM

I've made no secret of my deep hatred for the Wingman.

Don't hold back. Why don't you tell us how you really feel.

Flying Dutchman · **Reply #4 on:** October 26, 2011, 12:36:35 AM

I went with dingo kidneys b/c it makes little difference to me

getahl · **Reply #5 on:** October 26, 2011, 01:10:05 AM

Middle option for me. It's campy, sure, but lame. I don't like it.

Sazabi · **Reply #6 on:** October 26, 2011, 01:36:45 AM

Finally, a poll.

kd8fre · **Reply #7 on:** October 26, 2011, 01:38:05 AM

I like this ad campaign about as much as Accujohn does.
I will say I have emailed and spoken with a couple people at LTG, and they recognize the deep hatred many of us have for this new campaign. No word on if they are going to keep this thing going, or end it early though.

Russ

J-sews · **Reply #8 on:** October 26, 2011, 02:26:48 AM

It's not simply that I don't like it (because I really don't like it), but as a Leatherman guy, I'm embarrassed by how bad it is.

getahl · **Reply #9 on:** October 26, 2011, 02:54:54 AM

Quote from: J-sews on October 26, 2011, 02:26:48 AM

It's not simply that I don't like it (because I really don't like it), but as a Leatherman guy, I'm embarrassed by how bad it is.

Yes, thank you. That is what I was trying to enumerate lol.

Mr. Whippy · **Reply #10 on:** October 26, 2011, 03:21:34 AM

Firstly, THANK GOD a Brit stepped up and started a proper poll.

I've tried starting polls before, and let's just say, it wasn't pretty. $:-\$

Secondly, Bro? Who uses that term? (Although if the Wingman had a Tazer function, the term Bro would possibly be appropriate...

).

Thirdly, didn't corporate America learn ANYTHING from the Creepy Burger King ad campaign?

turnsouth · **Reply #11 on:** October 26, 2011, 03:46:14 AM

Funny thing, my best friend from high school (78-82) and I still call each other "Bro"

Accujohn · **Reply #12 on:** October 26, 2011, 05:17:04 AM

Quote from: Mr. Whippy on October 26, 2011, 03:21:34 AM

Thirdly, didn't corporate America learn ANYTHING from the Creepy Burger King ad campaign?

(Image removed from quote.)

Exactly... Although I give the BK King points for at least being disturbing or creepy as opposed to just being stupid. Its what happens sometimes when a marketing person gets something in their head then convinces everyone that its hilarious and will sell a zillion tools to people who think stupid sells. Maybe it would be different if it were funny, in some way. And if it does sell a zillion tools to a zillion bros, more power to them and I stand corrected. Doesnt make promo better tho

NeitherExtreme · **Reply #13 on:** October 26, 2011, 05:30:00 AM

I'm not in the marketing business, so I won't pretend to know if it's a good or bad move as far as sales & such... But it sure isn't working for me. I'll admit to a few chuckles from the ad, but overall it's not at all the image I want to be attached to.

Accujohn · **Reply #14 on:** October 26, 2011, 07:40:59 AM

I am actually a marketing person, but that doesn't make my opinion worth more than anyone else's. Like I've said, if it works then more power to Leatherman. I just dont get it though. Sometimes you can deliver an intelligent message in a funny way. Is that maybe what they have done? Is it the kind of thing that makes you laugh but has an impactful "punchline" that still says something smart about the product? To me, the whole thing just seems silly with zero depth. I'm glad they dont want to take themselves too seriously, but at the end of the day they still need their company to look smart. It is an incredible product after all. Ok, im done

Singh · **Reply #15 on:** October 26, 2011, 06:21:20 PM

I like it. It reminds me of the Old Spice ad campaign.

You can be cheeky and not slide into mockery. The Wingman campaign (Like Old Spice) accomplishes this.

kinskibrain · **Reply #16 on:** October 26, 2011, 07:02:07 PM

I think it's well made advertising, especially the bromiga 2000, but Wingman is not my bro.

cerbera147 · **Reply #17 on:** October 26, 2011, 07:16:21 PM

Well there's now two threads on their new ad campaign on the largest multitool forum

You do the math!!

Janitor · **Reply #18 on:** October 27, 2011, 11:40:31 AM

Quote from: cerbera147 on October 26, 2011, 07:16:21 PM

Well there's now two threads on their new ad campaign on the largest multitool forum

You do the math!!

I suspect that a forum like this isn't a good data point for the marketing folks. I believe we'd be seeing just as much talk here about a campaign that we all thought was great.

As for this current Wingman adverts - their message has escaped me. If I weren't already inclined to look at any new Leatherman tool anyway, this campaign wouldn't give me any reason to look at a Wingman. Not that I hate it ... it just isn't clear to me why I'd want to find out any more about what they're advertising.

Reinier · **Reply #19 on:** October 27, 2011, 11:57:44 AM

Quote

The eighties called...

Did you warn them about St. Helens? The Challenger accident?

jerseydevil · **Reply #20 on:** October 27, 2011, 10:30:56 PM

Quote from: Reinier on October 27, 2011, 11:57:44 AM

Quote
The eighties called...

Did you warn them about St. Helens? The Challenger accident?

(Image removed from quote.)

Jmora · **Reply #21 on:** October 27, 2011, 11:22:15 PM

I gave it a positive vote, its amusing enough, I don't take the identification of MT carrying men as '70s action heroes as an insult, as they lay the silliness on so thick. I think I would rather be identified with a lobster though.

Mercury · **Reply #22 on:** October 28, 2011, 03:22:27 AM

I'm as disappointed with their advert as I am with their new pinch-cut wirecutters. Lame. That said I am debating getting a wingman simply to experience it.

captain spaulding · **Reply #23 on:** October 28, 2011, 03:41:41 AM

Quote from: Mercury on October 28, 2011, 03:22:27 AM

I'm as disappointed with their advert as I am with their new pinch-cut wirecutters. Lame. That said I am debating getting a wingman simply to experience it.

Yea I honestly don't like everything about it, but had to get one to play with it and see if I can change my mind.

Neil · **Reply #24 on:** October 28, 2011, 10:43:42 AM

Quote from: Reinier on October 27, 2011, 11:57:44 AM

Quote
The eighties called...

Did you warn them about St. Helens? The Challenger accident?

(Image removed from quote.)

That particular strip did cross my mind when I wrote it

And yes, I'm an smurfhole

turnsouth · **Reply #25 on:** October 28, 2011, 03:06:52 PM

I was going to make a joke about only buying two Wingman's, where I was going to buy three but this ad turned me off

Then I started thinking about a serious question:

Do you all think that if this ad campaign gets widely popular, (especially if it becomes a big joke to the general population), will it effect whether or not you want others knowing that you carry a Wingman?

AimlessWanderer · **Reply #26 on:** October 28, 2011, 03:35:29 PM

Quote from: turnsouth on October 28, 2011, 03:06:52 PM

I was going to make a joke about only buying two Wingman's, where I was going to buy three but this ad turned me off

Then I started thinking about a serious question:

Do you all think that if this ad campaign gets widely popular, (especially if it becomes a big joke to the general population), will it effect whether or not you want others knowing that you carry a Wingman?

Well considering the fact that the majority of the general population probably wouldn't know the difference between a Wingman, a Powerlock and a Victorinox Spirit, if it became a big joke to every guy in the street it wouldn't matter which multitool you carry. It would not stop me carrying multitools though - I'd just stop using them to help anyone who was being an arse

Instead I'd turn the joke back on them and tell them how I could fix it really easily and rub their noses into how much they are now inconvenienced before laughing and walking away - or worse - laughing and NOT walking away, just watch them struggle

It would however make me think about which company made me the butt of any jokes in the first place and how much of my money they weren't going to get

Singh · **Reply #27 on:** October 28, 2011, 04:15:10 PM

Out of those here who did NOT like the ad campaign, how many are UNDER 40?

I'm guessing almost none. My point is that LM is advertising to a younger market on the Wingman. It makes sense to me given the Wingan's price-point.

You want to loop in younger buyers because once men become loyal to a brand, they stick to it. Men are big on brand loyalty, so get them young.

AimlessWanderer · **Reply #28 on:** October 28, 2011, 04:23:19 PM

Quote from: shamus on October 28, 2011, 04:15:10 PM

Out of those here who did NOT like the ad campaign, how many are UNDER 40?

Me

You think they're aiming at a specific demographic with this? What is it?

BTW - judging by the poll it might be easier to ask those who DID like it how old they are

AimlessWanderer · **Reply #29 on:** October 28, 2011, 04:32:55 PM

I've just realised ... you know how LM look in on this forum for feedback and ideas (as we already know) .... and Team MultiMoe are about to start their Moevember campaign .... there's a chance LM could think they're onto a winner with this muppet as it's setting a trend and do more of the same

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THE Official Wingman Advertising Poll

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What do you reckon to Leatherman's new Wingman marketing stratergy?

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