Wow, Buck and Ryan, now there was a shop I used to enjoy going to
Yes me too! I was gutted when the one near me closed. And delighted when I found they still had a shop in a surprisingly up-market part of London. And then sad again when I looked it up just now and found that one's gone too.
On the basis of these first two replies, I'd say yes it is a collectible
Promotional and commemorative knives are very common. Many, many companies have had them made and many still do. Collectibility of these is very much in the eye of the beholder I think: whether the company or occasion is interesting to the individual collector. But the tie-in with Victorinox's own anniversary certainly makes this one especially interesting. Ones with metal inlays, like yours, are often considered higher quality and more desirable than ones with printed graphics.