That little (R) in a circle makes all the difference - the company can say that "World Famous" is a registered trade mark rather than a (not very truthful) claim of status and reknown The head on that electrician tool looks familiar, but I can't quite recall where I've seen it before. One of the less popular "good" brands perhaps ?Good haul, I've only ever seen absolute rubbish (mostly broken) in the pawn shops around here (which I call the "stolen goods recycling centre" ).
That is correct. Here is a link that dates back to 2011. I now have an official Bear & Son Electrician, but the ToolZall version in the photo shows the head.http://forum.multitool.org/index.php/topic,30971.msg517481.html#msg517481
The World Famous Multi Tool looks familiar!