I follow the show Seal Team, which will have its final season in August. I’ve noted something odd.
When the show has shown multitools, they’ve always been Gerbers. That makes sense, because as far as I know, Gerber is the brand the US military issues. I’m pretty sure I’ve seen an LMF II in the show before, too.
But in at least two episodes, one of the characters has sarcastically summed up a potential response to a difficult situation by saying “Have you got that in your Leatherman?” It would fit with that character to be sarcastic, but it seems odd to me that he’d refer to a brand they don’t collectively use.