It's Gene. Mallakof's take on a 1 x AA EDC light . It has a bezel down clip , no knurling , just longitudinal flutes . One rendition is HAIII , other versions are done in colours . It's a clicky that comes up in high ( round about 100 Lumens , low being about 5 ) . From the look of the pics , it should be able to tailstand .
Gene.'s stuff has always been well respected for quality . I would be inclined to believe the output figures .
It has a very similar brother , that's 1xCR123 .
Chris