Just spotted a Victorinox Rangerwood being used by Dave Canterbury, and a Leatherman Blast being used by Dick Strawbridge in an episode of the National Geographic show "Dirty Rotten Survival". This show is not a "real survival" show (they do not claim to be a "real survival" show either), but I do enjoy watching it, just three guys having some fun in the outdoors, nothing too serious.
Here are the screen shots (and yes, those are Dutch subtitles you see there
):
And this should be the full episode on youtube (not uploaded by me):