THE Official Wingman Advertising Poll

Sazabi · **Reply #30 on:** October 28, 2011, 04:45:23 PM

Quote from: 50ft-trad on October 28, 2011, 04:23:19 PM

Quote from: shamus on October 28, 2011, 04:15:10 PM
Out of those here who did NOT like the ad campaign, how many are UNDER 40?

Me You think they're aiming at a specific demographic with this? What is it?

BTW - judging by the poll it might be easier to ask those who DID like it how old they are

Me, too; I'm 22.

Gareth · **Reply #31 on:** October 28, 2011, 04:55:25 PM

Quote from: Sazabi on October 28, 2011, 04:45:23 PM

Quote from: 50ft-trad on October 28, 2011, 04:23:19 PM
Quote from: shamus on October 28, 2011, 04:15:10 PM
Out of those here who did NOT like the ad campaign, how many are UNDER 40?

Me You think they're aiming at a specific demographic with this? What is it?

BTW - judging by the poll it might be easier to ask those who DID like it how old they are

Me, too; I'm 22.

and me.

under 40 that is, not 22

kd8fre · **Reply #32 on:** October 28, 2011, 05:20:05 PM

Quote from: shamus on October 28, 2011, 04:15:10 PM

Out of those here who did NOT like the ad campaign, how many are UNDER 40?

I am and the 5-10 other people I asked about this campaign who also disliked it were under 40 as well.

jerseydevil · **Reply #33 on:** October 28, 2011, 06:29:01 PM

Quote from: shamus on October 28, 2011, 04:15:10 PM

Out of those here who did NOT like the ad campaign, how many are UNDER 40?

I'm one of the under-40 crowd too. Not liking the ad transcends generations, I think. My boss thought it was one of the dumbest things he's ever seen, which is really saying something considering some of our customers.....

NeitherExtreme · **Reply #34 on:** October 29, 2011, 03:27:02 AM

Quote from: Gareth on October 28, 2011, 04:55:25 PM

Quote from: Sazabi on October 28, 2011, 04:45:23 PM
Quote from: 50ft-trad on October 28, 2011, 04:23:19 PM
Quote from: shamus on October 28, 2011, 04:15:10 PM
Out of those here who did NOT like the ad campaign, how many are UNDER 40?

Me You think they're aiming at a specific demographic with this? What is it?

BTW - judging by the poll it might be easier to ask those who DID like it how old they are

Me, too; I'm 22.

and me. under 40 that is, not 22

Yeah, I'm 28, and I don't like it. I would easily say I "get it", but I don't like it.

Accujohn · **Reply #35 on:** October 29, 2011, 03:43:08 AM

I'm 46 but I can laugh at a lot of my 7 year old's cartoons... Many of which are more intelligently conceived than the Wingman promo. I think stupid crosses the generation lines.

ironraven · **Reply #36 on:** October 29, 2011, 04:35:56 AM

Under 40 and I think its stupid enough I have to remind myself that Leatherman doesn't do these.

They hire pr monkeys who think that flinging poo at their customers is high class to do these.

Singh · **Reply #37 on:** October 29, 2011, 03:35:29 PM

So the under 40, multi-tool crowd is not hot on this ad campaign, but I think they were trying to bring in the young newbies into Leatherman with a bit of cheekiness (like Old Spice has done over the past few years).

If you disliked this ad campaign, did you like or dislike the Old Spice campaign? Do you see similarities or differences in the two? How did Old Spice hit it right, but the new LM campaign missed the mark?

This one cracks me up. "Wildflowers and shame".

Accujohn · **Reply #38 on:** October 29, 2011, 06:38:47 PM

The old spice ad appeals across generations and gender. A male and female watching it together can both laugh.. The guy wants to be him and the girl wants him. Its intelligently funny because it pokes fun at stereotypical desires by both gender. If just 1% of that guy rubs off from wearing old spice then its worth the $5 price.

Mercury · **Reply #39 on:** October 30, 2011, 02:26:06 AM

I'm 26 and I hate the wingman ad. It's plain stupid. I was envisioning the awesome jet fighter wingman image with this tool and Leatherman ruined it. They changed it into a sleazy waste of time.

Singh · **Reply #40 on:** October 30, 2011, 03:09:04 AM

Quote

The old spice ad appeals across generations and gender. A male and female watching it together can both laugh.. The guy wants to be him and the girl wants him. Its intelligently funny because it pokes fun at stereotypical desires by both gender.

Well, said.

Accujohn, I see your point: Everyone likes and wants to be the Old Spice guy, but no one feels that way about the Wingman guy.

Tsquare · **Reply #41 on:** November 01, 2011, 04:35:29 AM

I am kinda with you on that mercury. I was in the Air Force and when I first heard about the name of the new tool earlier this year the thought of fighter planes was the first that popped in my head.

Sazabi · **Reply #42 on:** November 01, 2011, 11:16:04 PM

Well I stopped being a fan of Leatherman on FB; I was tired of the stupid Wingman character. -__-

Mercury · **Reply #43 on:** November 02, 2011, 12:55:18 AM

Quote from: Sazabi on November 01, 2011, 11:16:04 PM

Well I stopped being a fan of Leatherman on FB; I was tired of the stupid Wingman character. -__-

Boycott bad advertising. I still love their tools but I agree with you.

captain spaulding · **Reply #44 on:** November 02, 2011, 06:55:35 PM

Quote from: Sazabi on November 01, 2011, 11:16:04 PM

Well I stopped being a fan of Leatherman on FB; I was tired of the stupid Wingman character. -__-

Hey you do what you have to do. Im not a FB fan myself, but if I was the wingman thing would get to me.

kd8fre · **Reply #45 on:** November 02, 2011, 07:10:42 PM

Quote from: captain spaulding on November 02, 2011, 06:55:35 PM

Quote from: Sazabi on November 01, 2011, 11:16:04 PM
Well I stopped being a fan of Leatherman on FB; I was tired of the stupid Wingman character. -__-

Hey you do what you have to do. Im not a FB fan myself, but if I was the wingman thing would get to me.

The Wingman has toned himself down quite a bit. No idea if it is a result of this thread or other complaints, but it is a step in the right direction.

Mercury · **Reply #46 on:** November 02, 2011, 07:12:19 PM

I wonder if they are reading this thread. The poll was a landslide in the wrong direction, at least for us. If MT enthusiasts can't abide an advert, it can't be a good thing. Most folks probably don't pay much attention to advertisements past getting the name stuck in their brain, but with the outright ridiculous nature of the wingman ad I would be concerned if I were LM's Marketing department.

kd8fre · **Reply #47 on:** November 02, 2011, 07:17:57 PM

Quote from: Mercury on November 02, 2011, 07:12:19 PM

I wonder if they are reading this thread. The poll was a landslide in the wrong direction, at least for us. If MT enthusiasts can't abide an advert, it can't be a good thing. Most folks probably don't pay much attention to advertisements past getting the name stuck in their brain, but with the outright ridiculous nature of the wingman ad I would be concerned if I were LM's Marketing department.

It is my understanding that they have read this thread, and the other one related to WM advertising.

Mercury · **Reply #48 on:** November 02, 2011, 07:27:00 PM

That is a good thing. One thing we can be relied upon for is honest criticism.

J-sews · **Reply #49 on:** November 03, 2011, 03:31:44 AM

Quote from: Mercury on November 02, 2011, 07:27:00 PM

That is a good thing. One thing we can be relied upon for is honest criticism.

Speaking for myself, I'd rather hear honest criticism than have a bunch of fanboys blow smoke up my hiney.

Mercury · **Reply #50 on:** November 03, 2011, 03:32:50 AM

Quote from: J-sews on November 03, 2011, 03:31:44 AM

Quote from: Mercury on November 02, 2011, 07:27:00 PM
That is a good thing. One thing we can be relied upon for is honest criticism.

Speaking for myself, I'd rather hear honest criticism than have a bunch of fanboys blow smoke up my hiney.

I'm with you Bob.

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THE Official Wingman Advertising Poll

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What do you reckon to Leatherman's new Wingman marketing stratergy?

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