All one piece key chain tools will share some similarities.
I've had the pleasure of chatting with Rob Junk, and he certainly isn't trying to dominate the Atwoods market. He makes a great tool for lighting technicians, and the mini flat tool was a product of user feedback.
I just appreciate that all his tools are made in America (in Ohio) and that the mini flat tool sells for $10. I am in NO WAY connected with his business, I just find his tools to be very well designed and thus support his products.