Indeed it is a very clever design, and credit to the guy that came up with it, but............the problem is that it's just a design now. The next step is to engineer it to be built to the specifications of the British Standard BS1363 Part 1. To meet those specs they have to pass a number of type tests designed to ensure the plug will never fail in use, i.e. it will never get too hot under load and never break in a way that it would become unsafe to the user. Trust me , that's a really small summary of what's involved! I hope by the time they have finished it's not lost too much of the original design, only time will tell.
That's so simple, yet so ingenious! Something like that would absolutely revolutionize the clutter under my desk - then again it may be coming out 5 years too late what with wireless electricity expected to be rolled out within the next few years.
The designer is a woman not a guy I believe the testing bit is all happening and it should be on the market soon. There's info about all that on the site
Saw that one a while ago. I've always thought the UK plug type is ridiculously stupid ......
Our plugs are bulky - no doubt, but they are a hell of a lot safer than those used across most of Europe.