The key to Apple's success comes down to customers. Apple tries to think like their customers. Apple respects their customers. Apple tries to make hardware and software that their customers want.
Many companies fail because they loose sight of who their customers are and what they want. Or they treat their customers like consumers, expecting them to always buy, buy, buy...
RIM thought that the average person wanted the same thing that corporate IT departments were cramming down employees throats - they were wrong. RIM thought it was okay to produce products that wouldn't last longer that the average persons contract - they were wrong. I could go on, but suffice it to say, RIM executives were wrong and it will be an uphill battle for them to get to 3rd place in the market.
I do wish them well.
Sent from my iPad2
Actually Steve Jobs once said "People don't know what they want until we tell them what they want". That sounds a bit arrogant, but actually it is the truth. People tend to want something similar to what they already have, but with a few changes. The companies that dominate their industries and show the most growth are the companies that take chances and bring products to market that are very different than the items that people are currently using.
The average person is not a visionary. Before the iPhone was introduced, if you asked what people wanted in their next phone, very few would have described anything like an iPhone because they did not have the vision to realize that such a machine was possible.
Henry Ford made a similar observation. "Before the Model T, if I would have asked people what they wanted they would have told me that they wanted a faster horse." At the time most people did not think that an automobile would ever be affordable enough for the average person, but they were accustomed to using horses for transportation.
So this is the way I would rephrase your statement. Many companies lose their dominant position because they stop innovating and fail to introduce new products that will create demand in their present and prospective customers.