The problem with Bear (knives), as discussed by those that know about it a lot better than me is that they still sell mainly based on the fact that they are made in USA and at high prices, to people that know the name, or had a bear knife many years ago, or their father did etc. In the BF traditional forum there has been a lot of discussion about that.
As a sidenote, I do not own any bear and son knives and I am not a member of BF. I thought about buying some but was scared away by the posts about them.
Bear Grylls is not associated with Bear and son, by the way..