FFX are offering the same for £23.95...https://ffx.co.uk/product/Get/Victorinox-Vicminich-7611160009913-Mini-Champ--Red-Swiss-Army-Knife-06385Np
Huh, never heard of this site before but they actually have pretty good prices on all of their Vic offerings that I can see. Have you ordered from them before? Their pricing takes the sting out of the prospect of a new Swisscard.