I agree with you, Grant; a Photon I, Vic Classic SD, and a Screw-Z-All can all three be purchased for less than $30, yet still offer better quality than the GW version. Only exception would be if you added a Monkey Fist, though that'd still break about even, I think.
It's interesting to note that some people really love those key knives' older brothers (i.e. those made decades ago); other people consider them crap. *shrugs*