I think it's priced okay considering they're manufacturing most in Canada and starting with 3 CNCs.
(...)This looks pretty cool IMO. The 91Gram weight is a killer feature. Yeah there's a lot of extra stuff that some people won't like but wanted to put this on the radar in case you guys haven't seen it yet.
I think more choice for us (of quality tools) is a good thing. It might not be for everybody, few things are, but for somebody that might be a good fit. Personally I hope there are enough of those somebodies to keep them going further and providing even more choices in the future.
Wiha makes a 4mm hex phillips #2 i swear would take doors off their hinges.