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Good Wingman Marketing ?

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us Offline turnsouth

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Good Wingman Marketing ?
on: October 18, 2011, 08:44:15 PM
I'm not convinced...

Never underestimate the power of the fleece

us Offline Sazabi

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Re: Good Wingman Marketing ?
Reply #1 on: October 18, 2011, 08:56:38 PM
>.>  That's a joke ad, right...?  It looks like a bad promo for a 70's porno.  :-\

us Offline turnsouth

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Re: Good Wingman Marketing ?
Reply #2 on: October 18, 2011, 09:02:29 PM
Quote from: Sazabi on October 18, 2011, 08:56:38 PM
>.>  That's a joke ad, right...?  It looks like a bad promo for a 70's porno.  :-\

It's a real ad, meant to be funny though ( I think :think: )

click --> Wingman
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ca Offline Grant Lamontagne

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Re: Good Wingman Marketing ?
Reply #3 on: October 18, 2011, 09:05:47 PM
Yup. Leatherman has been promoting the Wingman for a while.  I'm not certain this is effective, but we are talking about it, so it has to work a bit at least.

I wish they'd have gone back to the Bionic Lobster myself though.   ::)

Def
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us Offline turnsouth

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Re: Good Wingman Marketing ?
Reply #4 on: October 18, 2011, 09:10:59 PM
I like the "cutesy" ad campaigns, helps to take away from the "OMG that's a big knife!" when it comes to MT's

It's just that for this one, I kept looking for the caption that says "Buy A Wingman, and you can be a smurf bag too."
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scotland Offline Gareth

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Re: Good Wingman Marketing ?
Reply #5 on: October 18, 2011, 11:01:10 PM
Quote from: turnsouth on October 18, 2011, 09:10:59 PM
I like the "cutesy" ad campaigns, helps to take away from the "OMG that's a big knife!" when it comes to MT's

It's just that for this one, I kept looking for the caption that says "Buy A Wingman, and you can be a smurf bag too."

Absolutely.  Nothing like associating your product with a smurfhead to help it sell, right?  ::)
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ca Offline Grant Lamontagne

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Re: Good Wingman Marketing ?
Reply #6 on: October 18, 2011, 11:07:03 PM
Retro[I/] smurfbag.....

Def

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ca Offline Chako

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Re: Good Wingman Marketing ?
Reply #7 on: October 19, 2011, 12:36:12 AM
I was thinking about the Bionic Lobster when I saw the first post. Ah the good times.  :D
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gb Offline badwolf

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Re: Good Wingman Marketing ?
Reply #8 on: October 19, 2011, 12:59:41 AM
Quote from: Sazabi on October 18, 2011, 08:56:38 PM
>.>  It looks like a bad promo for a 70's porno.  :-\

I know i'm not really adding to this post but they just don't make em like they did in the 70's ;)

Oh and why no special add treatment for the sidekick?
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us Offline Accujohn

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Good Wingman Marketing ?
Reply #9 on: October 19, 2011, 01:25:07 AM
Don't fly out the door without your Wingman.

us Offline J-sews

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Re: Good Wingman Marketing ?
Reply #10 on: October 19, 2011, 02:38:16 AM
Ugh. :P Methinks they should put us in charge of their next advertising campaign. ::)
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us Offline turnsouth

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Re: Good Wingman Marketing ?
Reply #11 on: October 19, 2011, 02:42:18 AM
Quote from: J-sews on October 19, 2011, 02:38:16 AM
Ugh. :P Methinks they should put us in charge of their next advertising campaign. ::)

Demand would be so great that there would be more Japan built models... :D
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ca Offline Chako

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Re: Good Wingman Marketing ?
Reply #12 on: October 19, 2011, 02:45:42 AM


 :D
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us Offline J-sews

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Re: Good Wingman Marketing ?
Reply #13 on: October 19, 2011, 02:50:53 AM
...but she's towing an anchoooor.....a junior investment banker,
who's talkin bout herself and not much more..... 



Good one Dan! :D :D
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us Offline J-sews

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Re: Good Wingman Marketing ?
Reply #14 on: October 19, 2011, 02:52:19 AM
Quote from: turnsouth on October 19, 2011, 02:42:18 AM
Quote from: J-sews on October 19, 2011, 02:38:16 AM
Ugh. :P Methinks they should put us in charge of their next advertising campaign. ::)

Demand would be so great that there would be more Japan built models... :D


(which is why we would base our fee on a percentage of total sales) :salute: :D
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us Offline theonew

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Re: Good Wingman Marketing ?
Reply #15 on: October 19, 2011, 03:05:31 AM
Not good :ahhh It's cheesy without being funny. Maybe it would work as an ad for a retro movie or something but for a multi-tool, what the smurf. It also looks completely out of place on their otherwise tasteful website.

ca Offline Chako

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Re: Good Wingman Marketing ?
Reply #16 on: October 19, 2011, 03:09:38 AM
I think Coors got the concept right. Not some cheesy fake mustachioed throwback to the 70s. But hey, I keep thinking about the Lobster.  :think:  :D

Now the only thing that would make this whole thing perfect, would be to cast the Bionic Lobster as the sidekick. Can you picture both in the front seat driving off into the sunset?   :rofl:
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us Offline tattoosteve99

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Good Wingman Marketing ?
Reply #17 on: October 19, 2011, 03:30:53 AM
IMO that's a horrible excuse for an add. It's like saying LM is now adding a cheesy line to their multis. Would have been better to use a military theme since its called the wingman.
If I remember correctly, wait, what was I saying?
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us Offline turnsouth

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Re: Good Wingman Marketing ?
Reply #18 on: October 19, 2011, 03:43:54 AM
The scary thing is that it looks like a collage of still shots from an upcoming full length commercial. :ahhh

But then again, the commercial may take the approach of: "If this smurfbag can get things done with a Wingman, just imagine what you can do..."
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us Offline Outback in Idaho

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Re: Good Wingman Marketing ?
Reply #19 on: October 19, 2011, 08:21:21 AM
Am almost tempted to get a Wingman, yet I also feel sorry for the Bionic Lobster which was abandoned.
Would much rather get a P5 for my mom as that Dorcy (3) AAA critter I got her eats the batteries and doesn't throw as much light. She'd benefit from a P5R if I could afford one.

That cookie duster on his Wingman fella is something else, along with his toupee. It's corny, and sometimes the world just needs slapstick comedy.



The Leatherman facebook seems to have changed (again). Not sure if its due to a few bad troublemakers there, or just the way the new world mentality is, but the site feels empty - lacking substance. Doesn't feel the same. Least to me. Also noticed a few other changes in what Leatherman used to allow. They seem to be getting more serious and less laid-back. Guess they are getting tired of the negative comments/replies.


Apologize for the cross-posting. Just had to get that off my chest.  :-X




(suspicious)Umm... what's this thing for???(/suspicious)
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dk Offline AHB

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Re: Good Wingman Marketing ?
Reply #20 on: October 19, 2011, 09:11:22 AM
Quote from: Xelkos on October 19, 2011, 08:21:21 AM
The Leatherman facebook seems to have changed (again). Not sure if its due to a few bad troublemakers there, or just the way the new world mentality is, but the site feels empty - lacking substance. Doesn't feel the same. Least to me. Also noticed a few other changes in what Leatherman used to allow. They seem to be getting more serious and less laid-back. Guess they are getting tired of the negative comments/replies.
Luckily things here are the same as always...  :pok:  ;)



Notice Def in the back with his manly short hair and Bob with his black tie...  :D :D
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us Offline captain spaulding

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Re: Good Wingman Marketing ?
Reply #21 on: October 20, 2011, 12:01:52 AM
Quote from: tattoosteve99 on October 19, 2011, 03:30:53 AM
IMO that's a horrible excuse for an add. It's like saying LM is now adding a cheesy line to their multis. Would have been better to use a military theme since its called the wingman.

I couldn't of said it better myself.

I'm all one for joking around, but it makes the product line and company look kinda cheap and as Steve said cheesy. I'm sure they will move past it though.
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us Offline jerseydevil

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Re: Good Wingman Marketing ?
Reply #22 on: October 20, 2011, 01:01:00 AM
Geez, that's rather, well, stupid, IMO. Just reminds me why I ignore advertising.......
There's no such thing as "Too pretty to carry".  There's only "Too pretty NOT to carry"...... >:D
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us Offline Accujohn

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Good Wingman Marketing ?
Reply #23 on: October 20, 2011, 01:30:55 AM
Yeah, there is a string of commercials (other product) that have used similar silly retro-macho figures.... Keith Stone for Keystone beer etc. Same stupid moustach. It's cute, but i'm just tired of it. Personal preference I guess. Waiting for a sexual inuendo ad where a guy gets ready for a night on the town with a tooth brush, mouth wash, latex "support rings", and his Leatherman... "now you're ready"

ca Offline Grant Lamontagne

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Re: Good Wingman Marketing ?
Reply #24 on: October 20, 2011, 03:00:00 AM
That's the worst part- the cheesy 'stache and the new slogan "Leave Nothing Undone" seems like a lower class Debbie Does Dallas kind of thing.

Def
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us Offline BIG-TARGET

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Re: Good Wingman Marketing ?
Reply #25 on: October 20, 2011, 03:51:46 AM
Quote from: turnsouth on October 18, 2011, 09:02:29 PM
Quote from: Sazabi on October 18, 2011, 08:56:38 PM
>.>  That's a joke ad, right...?  It looks like a bad promo for a 70's porno.  :-\

It's a real ad, meant to be funny though ( I think :think: )

click --> Wingman
except for bushy women, what's wrong with 70's porno? :think:
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ca Offline Grant Lamontagne

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Re: Good Wingman Marketing ?
Reply #26 on: October 20, 2011, 03:53:12 AM
The bushier men?

Def
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us Offline Crouton

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Re: Good Wingman Marketing ?
Reply #27 on: October 20, 2011, 04:13:31 AM
I love it.  I enjoy tongue in cheek marketing.

For instance, check this one out

This one cracks me up.
:)

us Offline Outback in Idaho

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Re: Good Wingman Marketing ?
Reply #28 on: October 20, 2011, 07:58:40 AM
And now... the Wingman Trading Cards!












Talk To Me Bro!


The downloadable PDF manual need bro'ified though. It's the plain ol' manual. Juice had its own themed manual, let's hope the Wingman will (eventually) get his too.
« Last Edit: October 20, 2011, 08:00:39 AM by Xelkos »
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us Offline Outback in Idaho

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Re: Good Wingman Marketing ?
Reply #29 on: October 20, 2011, 08:01:55 AM
He must be European, the pink salmon colored shirt is a dead giveaway!

« Last Edit: October 20, 2011, 08:03:55 AM by Xelkos »
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