How can you possibly compete?
Fakes have never appealed to me.Everyone gets screwed.
Note that you can get Italian and branded Chinese made knives with magnacut and titanium for a pretty low price and true specs.
Will that knife perform like a Benchmade will over the years or will it, like my fake Tissot, show signs really quickly?
If I had to hazard a guess, I'd say it would show signs quickly. And the mention of your Olight stories piqued my curiosity.
I've got a bad collector gene so I buy more than I need.
I want things to last like Leatherman/SAK/Mag-lite.
Those who only care about appearance and perception, who doesn't really care about quality and just want to appear as being on top of the trends and spend as little as possible in the process (let's call it the fast fashion crowd).
There is a difference between value-engineering to hit a certain price point (but being honest about the product), and deliberate misrepresentation (e.g. claiming M390 but using Chinese alphabet soup steel). The former is acceptable, especially if the selling price reflects the quality. The latter is unforgivable.
But a great light today is unlikely to be an objectively great light in 20 years or even 10 years, due to advances in technology. So, I’m less concerned about whether the flashlights I buy will last for decades.
It wasn’t so many years ago that flashlight bulbs had to be changed pretty regularly; now we have LEDs rated for 50,000 hours. Likewise, I remember when 100 lumens was considered the standard for handheld tactical flashlights. Now, we have keychain lights that will put out 100 lumens, and handheld tactical lights run into the thousands.
To a larger or smaller degree I think this sentence describe a lot of modern consumers - and that may go a long way to explain why the current market place looks like it does. A large consumer base buying more than they need creates incentive to produce sub par quality products, as many will never notice as items spends most of their time unused in drawers and shelves.
I tend to disagree. The technology has matured to a point where further advances are just iterative. A top of the line Surefire from 20 years ago is almost ridiculously impractical and outshined compared to what we have now. The best lights we have today will still be just as practical and bright in 20 years. In that regard he brightness war in flashlights bears many similarities to the mega pixel race in digital cameras. Beyond a certain point very few will notice the difference or even be able to take advantage of the increase - and other properties of the camera will be more important.
Again, I wouldn't go back to the old ways, but it's something to keep in mind when we let our safety rely on these relatively complex designs made to meet a very competitive price point. Redundancy is definitely something to consider.